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5. Who eats mushrooms?


Study by the Institute of Market and Opinion Research shows that fresh mushrooms and their products are most often consumed at the households of young people, well educated, high income families, in small towns and larger cities, by managers, clerks, university students as well as the lower classes, what they have in common is the psychographic segmentation of mature conquerors. It seems that it's not just the taste and health benefits that set mushrooms apart, but also their unique "character". It turns out that our OLE! brand is very popular with this demographic. We thank you and bon appétit! 


OKECHAMP S.A., ul. Wichrowa 1A, 60-449 Poznań, tel.: 061 846 99 00, fax: 061 846 99 01, email:, NIP: 779-21-94-028, REGON:634419544, BDO:000087546, KRS: 0000235254 - Sąd Rejonowy Poznań - Nowe Miasto i Wilda w Poznaniu VIII Wydział Gospodarczy Krajowego Rejestru Sądowego
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